The Book on Communication is an exciting new book by Scott E. Barron, available October 21, 2026. It is for anyone who needs to communicate more effectively and avoid the pitfalls of rapid media.
“They say I need to improve communication, but they don’t even open my emails.”
“That’s not what I meant. How do I fix this?”
“I’m sorry, I thought you already knew.”
Remember the lyrics from the song “I Heard It Through the Grapevine”? That song was part of the inspiration for this book. We’ve all suffered from hearing important news through that informal network of connections.
Sometimes the grapevine grows out of control and can undermine community trust. But what if it can be harnessed to our advantage, strengthening and expanding our influence with genuine trust and care?
The entire sector of public relations exists because executives fail to appreciate and understand the Laws of the Grapevine.
Scott E. Barron is an author, speaker, and strategist who helps people build high-trust relationships and thriving communities. As a founder and educator, he has spent decades guiding individuals, teams, and organizations through complex communication challenges toward networks built on authentic trust, clarity, and sustained engagement. He loves and leads people to find greater joy in the journey as they pursue eternal purpose.
Validate the message, Value your people
Stay tuned in with engaged dialogue
Predictable rhythm of relevance
Make it safe to know and be known
Selective proximity with real values
Character to be, Competence to do
Leaders and parents, teachers and teammates, anyone who has watched a message go sideways and wanted to understand why. Read it once for the ideas. Keep it for the practice.
The grapevine is how stories and trust actually travel through a family, a school, a church, or a company. When information moves faster than trust, people fill the gap with assumption, and we spend our days repairing stories instead of building them. This book is about wisely mastering the grapevine for greater success and less conflict.
Trust is fragile because we are fragile. That’s why communication habits and the Laws of the Grapevine can have such a profound impact on our well-being and success.
When we are predictable, reliable, and loyal in how we share news and stories, trust grows. We make daily deposits into the relational assets we all depend on. These deposits compound with interest, and small consistencies become valuable assets. We assume the best instead of the worst, and receive the same in return.
Without trust, even our best ideas and possibilities fail.
Teams fracture.
Families divide.
Societies and nations drift into disaster.
With it, ordinary people like us can do extraordinary things.
Doors open.
Problems get solved.
Joy multiplies.
We have followed these communication practices for over a decade, with life-changing benefits.
Frank Aloise, Chief Financial OfficerWe used the Laws of the Grapevine to transform our culture. These communication habits work!
Tom Hood, PresidentThe Kindle edition is open for pre-order now. Paperback and hardcover arrive on launch day, October 21, 2026.
Paperback and hardcover, available on launch day. Leave your email and we will tell you the moment they are live.
Notify meYour copy arrives the day it releases.
Early orders help the book reach people who would never find it otherwise. That is the grapevine, and this is your invitation into it.
For schools, churches, businesses, and other teams
Trust grows when everyone shares the same language and habits. When the team reads the book together, these six Laws become the practices that transform culture and elevate relationships.
Many teams begin with a leadership pilot of 10 to 25 copies. Once the leaders have gotten started, the whole staff follows.
Request a team quoteOrders ship directly to your organization.
Share it with your team
A one-page, two-sided summary of the book, the six Laws, and the leadership pilot, ready to forward to your board, staff, or colleagues.
Download the PDF
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